About SMDI

Board of Directors

Daniel G. Mull, Chairman, SMDI Board of Directors | Executive Vice President of Sales and Marketing, ArcelorMittal USA LLC

Daniel G. Mull was named executive vice president of Sales & Marketing at Mittal Steel USA, now ArcelorMittal USA, in September 2006. He had been vice president, marketing, since April 2005. Mull, 57, joined the company in 2003 as director of end user sales for Ispat Inland Inc. Previously, in a 30-year career at Bethlehem Steel Corp., he held various management positions including chief commercial officer. During his career, Mull has had extensive experience in serving most steel consuming industries, including: automotive, construction, appliance and energy. In addition, his career included time in the oil field distribution business and developing supply-chain relationships with service centers. He and his wife of 30 years live in Chesterton, Indiana.

Rick Blume | General Manager, Commercial Steelmaking Group, Nucor Corporation

With extensive marketing and sales experience to a range of steel consuming industries, Rick Blume serves as general manager, commercial for Charlotte, N.C.-based Nucor Corp.’s steelmaking group and has commercial responsibility for the Flat and Long Products groups in domestic and international markets. Prior to this, Blume held various positions of increasing responsibility with Nucor, including his most recent position as director of sales and marketing beginning 2007. There, he was responsible for the coordination of sales and marketing for Nucor’s Flat Products, including sheet and plate. Blume joined Nucor in 2000 as sales manager at Nucor’s Crawfordsville, Ind. division. Previously, he spent 22 years with AK Steel serving in various operating and commercial positions. Blume holds a B.S. in Marketing from Miami University, Ohio and an M.B.A. from Wright State University in Dayton, Ohio.

Bradley L. Davey | Vice President, Sales & Marketing, ArcelorMittal Dofasco, Inc.

Brad Davey joined Dofasco in 1986 as a member of the company’s Technology Department. In 1990, he was assigned to the Hot Mill as a Supervisor and held various roles in Maintenance and Operating Technology, until his appointment as a Business Unit Manager in 1996. In this role, Brad also led the Hot Mill modernization program and a technical exchange program with the former NKK Steel from 1999 to 2001. In 2002, Brad joined Commercial as Manager of Marketing and became General Manager of Marketing in 2005. Brad was appointed Director of Sales in 2007, responsible for all flat rolled sales to Construction, Manufacturing, Distribution, Tubular, and Packaging Industries. In October 2008, Brad assumed additional responsibilities for Marketing and Commercial Business Development, and was promoted to Vice President, Sales & Marketing. Brad holds a Bachelor of Engineering degree from McMaster University and is on the Board of Directors for ArcelorMittal Tubular Products.

Lawrence W. Kavanagh| President, Steel Market Development Institute

Mr. Kavanagh is the president of the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI). He is responsible for developing and executing strategies to advance the competitive position of steel in multiple markets in accordance with the SMDI Mission and Goals established by its Board. Prior to his appointment in 2009, he served as AISI’s Vice President of Environment & Technology. Mr. Kavanagh came from Davy International’s Automation Services Division (now doing business as Kvaerner and Voest-Alpine) where he was responsible for all phases of steel and aluminum industry capital project execution. He is a graduate of the University of Notre Dame (BSEE) and the ‘mini-MBA’ program at George Mason University. He is also the Treasurer of the American Iron and Steel Institute.

Jeffery J. Moskaluk | Vice President, Chief Commercial Officer, SSAB Americas

Jeff Moskaluk started his career in the steel industry in 1984 and joined SSAB (formerly IPSCO) in July, 1990.  During his tenure at SSAB and its predecessors, Jeff held various positions with increasing responsibility in both the Commercial and Operating areas of the the company. In September 2011, Jeff was named to his current position as Vice President, Chief Commercial Officer, SSAB Americas.  Jeff's responsibilities include oversight and management of SSAB's Commercial activities, throughout the Americas.  These responsibilities include the areas of: sales marketing, communications, sales information and strategy.  Jeff has been active in various industry associations including the American Iron and Steel Institute (AISI), Steel Market Development Institute (SMDI), Metal Service Center Institute (MSCI), Canadian Institute for Steel Construction (CISC), Steel Structures Education Foundation (SSEF), Toronto Steel Buyers and Associates and the Association of Women in the Metals Industry.  Jeff graduated from the Wilfrid Laurier University, Waterloo, Ontario, with an Honors Bachelor of Arts Degree and a Graduate Diploma in Business Administration.

Joseph R. Scherrbaum, Jr. | Vice President-Sales & Customer Service, North American Flat-Roll Operations, United States Steel Corporation

Joseph R. Scherrbaum, a native of Connellsville, Pa., earned a bachelor’s degree in business administration from Miami University in Oxford, Ohio, and a master’s degree in business administration from Baldwin Wallace College in Berea, Ohio. Additionally, he attended the Executive Program at the University of Michigan Business School. Mr. Scherrbaum began his career with U. S. Steel in 1979 at the Lorain-Cuyahoga Works outside Cleveland where he held several supervisory positions in production and business planning. In 1985, Mr. Scherrbaum was named senior sales representative for Tulsa, Okla., and in 1987, senior sales representative for Atlanta. He became product manager for oil country tubular goods at the company’s Pittsburgh headquarters in 1989 and was named manager-commercial in a reorganization of the tubular products staff in 1994. He was appointed general manager-tubular products in 1996. Mr. Scherrbaum was transferred to Chicago in 1999 to serve as general manager-service centers, electrical, agricultural and industrial equipment. In 2002, he was named vice president-commercial, U. S. Steel Košice, in Košice, Slovakia, where he played a key role in growing U. S. Steel’s presence in the European marketplace. He returned to the United States in 2005 when he was named vice president-sales. He was appointed vice president-North American sales in March 2008 and assumed his current post in June 2008. Mr. Scherrbaum is a member of the board of directors for the Holy Family Foundation and the Japan-America Society of Pennsylvania.