About The Steel Market Development Institute

Partnering With Our Investor Steel Companies

The Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI), increases and defends the use of steel by developing innovative materials, applications and, in general, making steel the highest value material in the automotive, construction and packaging markets.

WITH OUR AUTOMOTIVE CUSTOMERS to advance and demonstrate steel’s superior performance, providing better value than competing materials.

PROVIDE STEEL-BASED SOLUTIONS in the commercial and residential construction sectors and transportation and infrastructure sectors through applied research and technology transfer with its many partners in the construction markets, including using the codes and standards processes to differentiate steel.

INTERFACE WITH LEGISLATORS and health professionals to ensure a level playing field for canned food in federal programs and to inform these influential groups about canned food’s high nutritional value to both children and adults.

STRATEGIZE WITH ALL STAKEHOLDERS — from customers to academia to legislators and regulators — to identify and implement steel solutions which meet society’s needs in all markets.

LEVERAGE THE CAPABILITIES of the Steel Recycling Institute in promoting recycling, sustainability and life cycle advantages of North American steel.

SMDI is comprised of the following market groups and functions:

  • Automotive Applications Council
  • Construction Market Council
  • Steel Packaging Council
  • Long Products Market Development Group
  • Sustainability (through the Steel Recycling Institute)

Leadership Team

Tom Gibson

Thomas J. Gibson
President

Jody Hall

Jody Hall
Vice President
Automotive Market

Robert Wills

Robert Wills
Vice President
Construction Market

Headshot of Rich Tavoletti, Steel Market Development Institute (SMDI)

Rich Tavoletti
Director
Packaging Market

Mark Thimons

Mark Thimons
Vice President
Sustainability

Headshot of Deanna Lorincz, Steel Market Development Institute (SMDI)

Deanna Lorincz
Senior Director
Communications

Dave Anderson

David Anderson
Senior Director
Automotive Technical and Long Products Program